Archetype and Character: Power, Eros, Spirit and Matter Personality Types

Archetype and Character: Power, Eros, Spirit and Matter Personality Types Review

Archetype and Character introduces a new typology based on unconscious motivations. It relies on C. G. Jung's description of the unconscious as composed of a personal and an archetypal layer. The book describes four archetypes, Power, Eros, Matter and Spirit, as the fundamental motivations that define human attitudes and behavior. This archetypal-motivational typology is contrasted with Jung's and its popular version, the Myers-Briggs Type Indicator, which rely solely on the conscious functions of thinking, feeling, sensation, and intuition. The book outlines eight personality types based on the extraverted and introverted deployment of the above four archetypes. It then applies these typological categories to Freud, Adler and Jung so as to highlight heretofore neglected aspects of their personalities and to understand the reasons for their personal and theoretical disputes. A concluding chapter summarizes the practical findings, cultural implications, and theoretical insights gained from this manner of understanding the basic principles that motivate human behavior. An Addendum provides a self-administered Archetypal-Motivational Typology Scale that makes the concepts used in the book relevant and meaningful to the reader.

A Matter of Character

A Matter of Character Review

More than seventy-five books attacking George W. Bush have been published so far. Now, finally, there's a book that sets the record straight against a backdrop of media bias. And it's not by a conservative idealogue but by an award-winning independent reporter who set out to find the real President Bush behind the two-dimensional public image.

Ronald Kessler was granted unique access to the West Wing and interviewed the key players of the Bush administration-from Condoleezza Rice to Karl Rove to the president himself. Kessler also interviewed Bush's close friends, college roommates, and former aides.

His surprising conclusion: George W. Bush isn't the most articulate or scholarly president in history, but he scores very high on the factors that count most: character and leadership. President Bush has a more clearly defined moral instinct, management style, and self-awareness than any other recent president.

And without question, President Bush is the driving force behind his administration, not the pawn of anyone else. In an age when politicians notoriously hem and haw while trying to please everyone, he makes deft decisions very quickly. He is bolstered by his strong Christian faith and the resolve he gained after giving up alcohol.

For many swing voters, this election will boil down to a matter of character. Kessler's unconventional book-filled with news hooks about life in the West Wing-will help them understand the real George W. Bush. And for readers who already support the president, A Matter of Character is the book they've been waiting for.