Archetype and Character: Power, Eros, Spirit and Matter Personality Types

Archetype and Character: Power, Eros, Spirit and Matter Personality Types Review

Archetype and Character introduces a new typology based on unconscious motivations. It relies on C. G. Jung's description of the unconscious as composed of a personal and an archetypal layer. The book describes four archetypes, Power, Eros, Matter and Spirit, as the fundamental motivations that define human attitudes and behavior. This archetypal-motivational typology is contrasted with Jung's and its popular version, the Myers-Briggs Type Indicator, which rely solely on the conscious functions of thinking, feeling, sensation, and intuition. The book outlines eight personality types based on the extraverted and introverted deployment of the above four archetypes. It then applies these typological categories to Freud, Adler and Jung so as to highlight heretofore neglected aspects of their personalities and to understand the reasons for their personal and theoretical disputes. A concluding chapter summarizes the practical findings, cultural implications, and theoretical insights gained from this manner of understanding the basic principles that motivate human behavior. An Addendum provides a self-administered Archetypal-Motivational Typology Scale that makes the concepts used in the book relevant and meaningful to the reader.

Character & Characters: The Spirit of Alaska Airlines

Character & Characters: The Spirit of Alaska Airlines Review

This is the history of Alaska s last legacy airline, Alaska Airlines. Aviation-history writer Robert Serling has documented Alaska Airlines unconventional past and titled it Character & Characters in recognition of those who flew the planes and marked the airline s transformation from a single-aircraft bush operator in 1932 to a major U.S. carrier. From Alaska Airlines fabled beginnings serving the far reaches of America s Last Frontier to its present-day network stretching from Barrow to Zihuatanejo and Boston to Honolulu . . . from creative promotions to its historic flights that linked the United States and the Russian Far East . . . from distinctive in-flight services to the first online ticket sales, Character & Characters chronicles the unusual stories and colorful people behind this uncommonly independent airline. Serling s seasoned perspective is based on his authorship of a long list of airline histories, an industry fascination that began not long after the Wright brothers first flight, and his love of a good story. His experience has resulted in a spirited telling of Alaska Airlines history of survival and success over unforgiving geographies in a remarkably competitive business. Character & Characters has a rhythm to it, based not so much on chronology as on Serling s innate sense of how a good story should be told. And like the airline that is the subject of his work, his book is a great aviation saga.